Your Tour Guide
The City by the Bay
San Francisco is located on the West Coast of the United States at the tip of the San
Francisco Peninsula and includes significant stretches of the Pacific Ocean and San Francisco Bay within
its boundaries. Today, San Francisco is one of the top tourist destinations in the world, ranking 33rd
out of the 100 most visited cities worldwide, and is renowned for its chilly summer fog, steep rolling
hills, eclectic mix of architecture, and its famous landmarks, including the Golden Gate Bridge, cable
cars, and Chinatown. The city is also a principal banking and finance center, and the home to more than
30 international financial institutions, helping to make San Francisco rank eighteenth in the world's
top producing cities, ninth in the United States, and thirteenth place in the top twenty global
financial centers.
| Demographic profile | 2010 | 2000 | 1990 | 1970 | 1940 |
| White | 48.5% | 49.7% | 53.6% | 71.4% | 95.0% |
| Non-Hispanic White | 41.9% | 43.6% | 46.6% | 60.4%[117] | 92.5% |
| Asian | 33.3% | 30.8% | 29.1% | 13.3% | 4.2% |
| Black or African American | 6.1% | 7.8% | 10.9% | 13.4% | 0.8% |
| American Indian and Alaska Native | 0.5% | 0.4% | 0.5% | 0.4% | - |
| Native Hawaiian and Other Pacific Islander | 0.4% | 0.5% | 0.5% | - | - |
| Some other race | 6.6% | 6.5% | 5.9% | 1.5% | - |
| Two or more races | 4.7% | 4.0% | - | - | - |
| Hispanic or Latino (of any race) | 15.1% | 14.1% | 13.9% | 11.6%[117] | 2.5% |